— DANIELLE O'HANLEY

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This morning, I came across a great little initiative that some local coffee shops in Toronto are banding together for.

For 20$, you can buy a passport that’s good for 7 months and is redeemable for a coffee (up to 5$) at any of the 24 shops that are participating. Basically, you end up getting over 100$ worth of coffee for a fraction of the cost.

Participating shops include several places I’ve been meaning to check out, but haven’t had the chance to visit (including Red Rocket Coffee and Te Aro). What a great excuse to try out some of the local shops!

Find out more and get your Indie Coffee Passport here.

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My friend’s band hotshotcasino released a new single a few weeks ago. I studied communications with two of the members at uOttawa, and they had hinted before the release that I would love their idea for promoting it. Sure enough, I did. It was pretty great.

Knowing that it’s difficult to entice people to pay up for a track, they opted to use a different type of currency: social media. If you visit their site, you can download the single by “paying” with a tweet or a Facebook post.

An interesting idea, for sure, and it’s another sign that the music industry is headed for big changes in the face of the encroaching world of piracy, connectivity, and social media. It brings up the question of what’s more valuable: people knowing about your music, or getting them to pay to hear it?

The Globe and Mail has been doing a series about social media, and they picked up hotshotcasino’s story the other day. According to their article, the band has seen “30,000 unique hits, and more than three times the 800 downloads their last single attracted.” No revenue, but lots of ears (which can eventually translate to showgoers and CD buyers).

Their strategy for the day of the release was to broadcast the “Pay With A Tweet or Post” on the hotshotcasino fan page, Twitter account, and on the band members’ personal pages. They also directed tweets towards CBC Radio 3, Jian Gomeshi, AUXTV, and some prominent music bloggers on the twittersphere. Paired up with a strategic appearance on uOttawa’s CHUO on the day of the release, they came out of the gate with lots of force and managed to get a post on ChartAttack as their Song of The Day. By responding to each “Pay With A Tweet”, they were able to show people their appreciation for the downloads, and establish a relationship with their new fan base.

Some great lessons to be learned here. The band shows an interesting approach to getting the word out: combining traditional and new/social media. It highlights the need to integrate promotions across platforms – social media won’t be your lifesaver: you need to use it to complement and enhance your other tools.

Download their single, This City, here.

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Ahh, it’s so nice to be back in the city!

This has been a whirlwind of a week. There are lots of events creeping up already. I may be headed to Open Roof Films at the Amsterdam Brewery tonight to catch This Movie is Broken and a few bands.

I had forgotten how humid Toronto is! This is going to take some getting used to.

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After reboarding in Winnipeg last night, I went back to my room and finished Water for Elephants, a book that was quite fitting for the train, since it takes place on a travelling circus in the 1930s. The story follows a vet school dropout who hops a train and suddenly finds himself working for the circus.

I awoke this morning to find us paused at Sioux Lookout. I headed to the dining car for breakfast, and was seated with two men from Oklahoma who had just gotten on the train. They were headed somewhere about two hours away to go on a fishing trip.

If the theme for Day 1 was “mountains”, yesterday was “flatland”, and today was “wilderness”. We’ve been in the middle of nowhere all day, and I haven’t been able to pick up a cellphone signal since we left Winnipeg last night. The forest stretches on for miles, and every few hours we catch sight of a barely used dirt road. The land is splattered with the occasional body of water. Marshland, rivers, and a lake appears every once in a while.

At lunch, I was seated with a couple from Calgary who seemed fascinated with my job in Banff. It was a relief to be talking to someone who knew what the Centre was without my having to explain it, and they promised me that they’d go check out the Banff Summer Arts Festival when they got back out west (something they’ve been wanting to do for years, but have never made the time to do).

We stopped in Hornepayne for about 20 minutes just before dinner. It was good to stretch out my legs and walk on solid ground. I’ve really noticed a difference today in the smoothness of the tracks. We’ve been bouncing back and forth all day, and I’ve almost spilled a few cups of coffee on myself. I have no idea how the servers manage to carry around trays of soup and hot coffee without scalding themselves/passengers. Quite the skills.

This morning, I started reading The Book of Negroes. I have been hearing about it for months, and finally picked it up before I left Banff. I’m blasting through it really quickly – I’m 400 pages in already. I’d forgotten how nice it is to just sit down and lose yourself in a book. One nice thing about being on a train is that there are no distractions. I immediately noticed the difference yesterday night in Winnipeg. As soon as I stepped off the train, my mind seemed to fragment. You can see the difference in the writing in my blog post from yesterday – distractions like the internet, email, and bustling people had me focusing on a few things at once, and my writing suffered. Good mental note: lock yourself away, without an internet connection and phone signal, and let the ideas flow. You’re less likely to let sentences drop off, or give up on an idea, if you have nothing else to distract you.

Tonight is my last night onboard, and we arrive in Toronto tomorrow morning at 9:30. After that, it’s back to reality, job searching, and apartment hunting. I am enjoying my last night onboard with a final bottle of Granville Island Pale Ale in the Sky Lounge car, and chatting with some girls from Edmonton and a family from Halifax.

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Day two is almost behind me!

Here is a video of my cabin in the nighttime position. The bed folds down pretty easily and it’s a cute little spot to sleep (surprisingly comfortable, too).

I woke up early this morning and grabbed breakfast – a roasted red pepper omelet with feta cheese and green onions) with Annie and Jaro, the two people I had dinner with last night. Afterwards, I had my first show experience on a train. VIARail supplies you with a shower kit that includes some soap, shampoo, towels, and facecloths. Showering was not as challenging as I had feared – I was having nightmares of falling over during a sharp turn, but it was surprisingly steady.

This afternoon, we had a beer tasting in the activity car, where we tried out four different types of beer: a lager and IPA from Granville Island Brewery, and an IPA and dark ale from Fort Garry Brewing Company (brewed here in Winnipeg). The activity director talked us through how each of the beers is made, and explained what makes up the difference in taste between the beers. Delicious! I think my favourite was the IPA from Granville.

We stopped in Winnipeg this evening, where I’m taking advantage of the free wireless to take care of a few things. My domain expired without notice, so I scrambled to get that renewed, and I had some fixes to make for a poster I was making for a friend on a tight deadline.

Winnipeg is beautiful. We are by Forks (I think that’s the name of the area), which reminds me of the St Lawrence Market in Toronto. It’s right by the waterfront, so I went for a walk along a path there and watched the sun set. I also caught some Indigenous dancing/singing:

Today has mostly been flatland. We’ve passed quite a few junkyards that are filled with old (I’m talking vintage) tractors and cars. The family I sat with at dinner was into agriculture, so it was great to have someone pointing out what all these fields were filled with – mostly canola, but some cabbage and beans, too.

We’re about to start boarding again, and tomorrow will mostly be Manitoba.

Will post again when I have an internet connection. I am taking loads of photos (realtime on my iPhone, but nicer ones on my DSLR to be posted at the end of the trip).

– End transmission.

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The past few months seem to have flown by. Winter and the faraway promise of summer seem like yesterday, and yet here I am, 5 months later, with my life stashed away in 3 bags and moving back to Ontario.

I checked out of my apartment this morning, and Heather and Alex picked me up to begin the long journey towards Jasper (and ultimately, the train). It was a huge favour to ask – the roads along the way are long and winding, and there is a lot of construction along the highway at the moment.

As we left Banff, we started to discuss the good and the bad of my time out West. I mentioned that I hadn’t had the chance to see any bears, and that it was disappointing because I always hear that they are out and about. About 20 minutes later, we saw some cars stopped on the side of the road and slowed down. We looked over, and lo & behold, there was a grizzly bear galloping through the woods! My first (and likely last) bear jam!

A quarter of the way into the drive, clouds started to creep in and obscure the mountains. They started to darken, and looked increasingly threatening. We heard a crack, and then a torrential downpour started. We stopped at a gas station/grocery store/restaurant/hotel (weird) to grab some snacks and hoped that the rain would let up. It finally did, but had cut into our speed driving to Jasper. We were starting to get worried about making it in time.

We actually ended up making perfect time, and got to Jasper about 45 minutes before I was supposed to check in. Perfect amount of time to go grab a bite to eat (we’d been sustaining ourselves on chips most of the day). My bags were *just* under the weight limit, and I boarded on-time.

I have a cute little cabin to myself for the duration of the trip. During the day, it’s a seat and footstool (which doubles as a toilet) with a sink and countertop. At night, a bed pulls down – I have yet to try and figure this out, but I’m sure one of the lovely attendants will help me. Very cozy, and it has electrical outlets so I can plug in my phone!

Dinner in the dining car was great. I was seated with a girl from Quebec and a guy who was travelling from Japan. They seem to make an effort to ensure that you aren’t sitting alone for meals. On the menu for tonight was pan-seared pork tenderloin, wild mushroom crepes, or wasabi halibut. I went for the pork, which had an amazing wild mushroom sauce to go with it. Desert was a chocolate/caramel torte which may contribute to an early heart attack.

We are somewhere outside of Edmonton at the moment – scheduled to make a stop there tonight around 11:30. The sun is just beginning to set, and I think I’m going to head up to the viewing car to watch the stars and try and get a glimpse of the Northern Lights (hopefully).

Stay tuned for Transmission #2.

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I’ve always loved retro illustrations, but have never really put my finger on the exact artists or style. Thanks to Dyna Moe and her fantastic Mad Men Illustrated series, I’ve been able to figure that out.

Aurelius Battaglia‘s work captures the essence of what I love about this style. Wacky colour combinations, geometric shapes, and exaggerated features:

I also love the textures in Art Seiden‘s work. Reminds me of the artwork in some of the French storybooks I had when I was a kid.


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To make my site more accessible (and iPad/iPhone friendly), I’ve finally abandoned my old Flash-based website in favour of a WordPress-based one. I will be working on customization over the next few weeks. I’m currently working through some jQuery tutorials, so hopefully I’ll be able to work up to a fancier look soon.

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It’s hard to believe, but my time in Banff is almost up. It seems like almost yesterday when I landed in Calgary and laid eyes upon the Rocky Mountains for the first time. August 7th, I’m driving to Jasper, hopping on a train, and moving back home (to Toronto).

The past 15 months have been incredible. Looking back, there have been some great times. I’ve been so fortunate to spend my first year out of school working in such an inspiring and challenging environment.

This week, we had a meeting about our social media efforts to plan forward into the fall. When I first started as a work-study last year, we had profiles set up, but no one dedicated to them. There was a sense that social media was something that may require some more attention, but there wasn’t much going on on that front. As one of my first projects, I started to do some research into best practices, and eventually took on updating/managing the Centre’s social media presence with the head of our webteam.

We’ve seen an amazing amount of growth since then, and it has been a great learning experience. I came into this position knowing I had a bit of interest in social media, but this past year has opened up a new field within marketing/communications that seems to be getting increasingly fascinating. I love that it’s constantly changing, that we’re all still figuring out how to use it best, and that it has so much potential. I especially love seeing the results of my work when followers and fans begin to interact with the brand and the first signs of a community begin to appear.

Our meeting included a rag-tag assortment of staff within our department who are interested (many more than last year), representing communications, events marketing, recruitment marketing, and the webteam. Having input on all sides was very helpful, and we’ve decided on a direction for the fall that includes managing one main profile for the organization and beginning the process of eliminating any rogue accounts (or, in the case of active profiles, transitioning ownership/management into the communications department). While there’s a sense among some departments that social media is something anyone can do and that only takes a few minutes a day, I think it’s important for brand monitoring/management and social media to live with a specific person/team who are knowledgeable and trained to deal with any situations, should they arise.

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Here’s a poem I wrote a few years back for a French class. Stumbled upon it while going through some old writing, so figured I’d post it here.

Hiver arrivé, des flocons de neige tombent du ciel.
Elle lève les yeux et sort sa langue,
Habitude d’une jeune fillette, encore innocente.
Elle rêve d’attraper l’hiver et de l’emmener à la maison.
De danser avec lui pour le reste de la saison.

Marchant un pas devant l’autre,
La froideur de la saison pénètre son corps.
Perte de chaleur, d’émotions, de sensation.
Elle rêve d’attraper l’hiver et de l’emmener à la maison.
De parler avec lui, de sortir de sa dépression.

Jeune femme ambivalente,
Perdue dans une blancheur impénétrable.
Flocons et glace partout, elle est presque invisible.
Elle rêve d’attraper l’hiver et de l’emmener à la maison.
De le garder avec elle, sans peur d’abandon.

Arrivée au coin de la rue, notre héroïne s’arrête.
Elle se retourne, courant, elle s’enfuit dans la nuit.
Disparu en quelques secondes, la noirceur avale ses pas.
Elle rêve d’attraper l’hiver et de l’emmener à la maison.
Mais sa peur la bouleverse, elle se sauve sans raison.

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